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PPWR · Circulad'OR Blog

How recyclable is your packaging? How to assess it correctly today

Marius Cristian BrînzeaMarius Cristian Brînzea · Managing Partner 19 August 20268 min read
In shortThe official design-for-recycling criteria come with the PPWR delegated acts, by 2028, and become mandatory in 2030. But the qualitative assessment can be done now, with EN 13430 as the reference - and whoever does it today finds out in good time which packaging needs redesigning.

What can be said today, with confidence

Until the delegated acts, there are no "official recyclability grades" - any percentage displayed with confidence is a methodological estimate, not a legal value. What CAN be done with confidence: the qualitative assessment against the EN 13430 standard - material composition, separability of components, substances that disrupt recycling, the share of mass available for recycling.

The warning signs are visible without a laboratory: PVC or PVDC anywhere in the packaging, EPS/XPS, labels covering almost the whole body, non-separable combinations of materials from different families. In their current form, these will not pass the 2030 criteria.

Why now, if the deadline is 2030

Because redesigning packaging takes time: new suppliers, line trials, stock to run down, artwork to redo. Whoever finds out in 2029 that their packaging does not pass the threshold only has time left for expensive solutions. Whoever assesses now has four years to change at their own pace.

In Yvora, every piece of packaging receives the qualitative assessment against EN 13430 plus an internal strategic recyclability score - so you know in good time where you stand, before it becomes mandatory to stand somewhere.

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